In the Name of Allah, the All-Beneficent, the All-Merciful

Salāmun ʿalaykum wa raḥmatullāhi wa barakātuh,

In an era where technology and media permeate every aspect of our lives, we find ourselves constantly navigating a world filled with influences—some uplifting and beneficial, and others that can subtly erode the values we hold dear. As Muslims striving to uphold the principles and teachings of Islam, it is imperative that we remain vigilant about the content we and our children consume. Every word we read, every visual we engage with, and every sound we absorb shapes our hearts and minds.

It is with this concern that PlayPure was established—a dedicated initiative aimed at providing wholesome, ṭayyib (pure and beneficial) alternatives for families, educators, and seekers of knowledge. We believe that purity in consumption, whether in our food, our entertainment, or our education, directly impacts the purity of our souls. As the Noble Qurʾān reminds us:

فَكُلُوا مِمَّا رَزَقَكُمُ اللَّـهُ حَلَالًا طَيِّبًا وَاشْكُرُوا نِعْمَتَ اللَّـهِ إِن كُنتُمْ إِيَّاهُ تَعْبُدُونَ

“So consume what Allah has provided you as lawful and wholesome, and give thanks for Allah’s blessing, if it is Him that you worship.” [16:114]

Through carefully curated resources, PlayPure aspires to be a guiding light for those seeking to instill Islamic values while navigating the complexities of modern media and education. Our platform offers a growing repository of recommended books, responsible media alternatives, structured challenges to cultivate healthy habits, and invaluable parental guidance tools to help filter content through an Islamic lens.

We are honored to share that PlayPure was founded by Sr. Fatema Meghji, whose vision and dedication laid the foundation for this invaluable resource. She has graciously entrusted PlayPure to the stewardship of Al-Kisa Foundation, ensuring its continued growth and service to the community.

It is our collective responsibility to safeguard the next generation and equip them with the tools they need to flourish—intellectually, spiritually, and ethically. We invite you to explore the resources available, embark on the PlayPure journey, and join us in shaping a future rooted in wisdom, faith, and purity.

May Allah (swt) guide our efforts and bless us with the tawfīq to cultivate environments that nurture wholesome and righteous individuals. We look forward to your participation and feedback as we continue to develop and refine this initiative for the benefit of all.

With duʿās,

Nabi R. Mir (Abidi)

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